After reaching 50b streams on Spotify through his music, Canadian superstar Drake will see his label OVO replacing FC Barcelona shirt sponsor, Spotify, this weekend.
As Drake is trending on Twitter, the Spanish La Liga giants are preparing to face fierce rivals, Real Madrid in the El Classico on Sunday and Barcelona have announced the collaboration with the musician.
Barcelona are currently sitting at the top of La Liga standings ahead of bitter rivals Madrid on goal difference after eight matches – the move to display an owl is to also celebrate with Drake.
The Catalan side, Barcelona, have announced they will wear the logo of the rapper, Drake, on the front of their shirts for Sunday’s El Clasico encounter.
Deemed unusual for the club to display the owl logo of Drake’s label OVO for this weekend’s trip to the Bernabeu, it is announced that further collaborations with other artists are likely to happen later on in the season.
https://twitter.com/FCBarcelona/status/1580794567963512832
“One of the main ideas behind the alliance between FC Barcelona and Spotify is to bring football and music together in order to connect with new audiences around the world,” said Barcelona in a statement.
“As both are capable of bringing people together and exciting fans, for the first time, the men’s football team will enter the pitch for Sunday’s Clasico wearing a jersey featuring the logo of an internationally acclaimed artist – rapper and singer Drake, winner of 4 Grammy awards and the first to surpass 50 billion streams on Spotify – rather than their main partner’s logo.
“So, on October 16, instead of seeing the world’s most popular audio streaming subscription service logo on the front of the Barca jersey, those watching the game against Real Madrid will see the silhouette of an owl – the logo of the Canadian singer’s brand.
“Spotify has given this privileged space on the jersey as part of the framework of the partnership with the Club, just one of the actions that both brands are putting into place to offer innovative experiences for football fans, as well as helping to reach new audiences through music.
“As was announced when the agreement was ratified, this type of exchange on the front of the jersey is scheduled to happen more as the season progresses.”
While Drake is excited about the collaboration, some fans feel this is a curse because the rapper has been blamed for several sports stars and teams losing their next game or fight after posing for a photograph with the four-time Grammy award winner in recent times.
Main Image: Drake/Twitter/Instagram
https://twitter.com/FCBarcelona
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