Pharrell Williams has just released a new song, but you won’t be able to hear it until 2117. That is unless you were one of the 100 people who heard it for the first time in Shanghai at a listening party hosted by Louis XIII cognac, which collaborated with Pharrell on the project to raise awareness about climate change. The song, aptly titled “100 Years,” is a lament about the disastrous effects of humans on the environment, including rising sea levels. However, if humans continue to contribute to rising sea levels, even in 100 years, people may not be able to hear the song because it is currently stored in a clay vessel that will be destroyed if its storage unit floods.
If Pharrell’s elaborate attempt to combat climate change doesn’t convince you to change your consumption habits and encourage everyone else to do the same, perhaps his words will. “I want to be really clear that I am not a tree hugger,” he told Vogue. “I think it’s important that every human being—from the most eco-aware person to someone that’s driving a diesel truck—always has a sense of terrestrial awareness. That’s what it boils down to.”
For Pharrell, change also entails passing the baton from the current generation of policymakers to the next. “They don’t need to hear it as much as the old folks,” he said of climate change. “These kids don’t feel there’s a necessity to own a car—they’ll Uber or they’ll Lyft. They don’t feel like they have to have a big house on the hill—they will Airbnb. They were born into a shared space. The older generation was sold the American dream that was like, ‘Okay, you have to own a house, you have to have two cars, you need the picket fence.’ That was a marketing scheme. Kids now are like, ‘Those are your rules.’ They have a different appreciation of how to treat the world. They think about things in a very different way. It’s this: Don’t try to live up to a super high standard, but be aware. Be aware of how you can contribute. That’s how we’ll realistically get it done.”
Pharrell isn’t the only celebrity who has recently taken a stand against climate change. Leonardo DiCaprio has been doing the same thing on Instagram. Hopefully, advocating for environmental preservation is one trend that spreads throughout the entertainment industry.
Main Image: Pharrel Williams/Frazer Harrison / Getty Images
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