In an era of “clean girl aesthetics,” “glass skin,” and “glazed donut nails,” glossy finishes have dominated popular textures. Natural matte, on the other hand, is developing as a soft-focused alternative that’s destined to shake things up.
Unlike traditional mattes, the new-gen texture trending on social media provides something a little more realistic. Consider delicate petal finishes over chalky, flat complexions. Moreover, as the TikTok girls get more competent at makeup, the personalised technique to blending-in matte textures has given rise to stunning multi-dimensional cosmetic looks like cloud skin (which has currently racked up over 16 million views on TikTok).
The style favours a soft-focus, hazy, lit-from-within effect generated by combining textures for the uninitiated. The term is derived from the concept that it produces an impression comparable to the sun (glowy finishing) beaming through a band of clouds (matte textures). Furthermore, the comeback of the matte has coincided with the rise of the goth girl and glam grunge aesthetics as the opposition to the clean girl trend.
Even if you want a straight-up, all-over matte look, the items that are now on the market to serve you have had a glow-up of their own. In a literal sense. Take, for example, Charlotte Tilbury’s new Matte Beauty Blush Wands. They’re equally as delicate as their Light Wand counterparts, with a translucent cloud of colour that dries to a gauzy, skin-like satin finish that looks completely natural.
Today, with the launching of its Super Stay 24H Hybrid Powder Foundation, Maybelline has hopped on board, combining the consistency of a pressed powder with the coverage of a foundation. It’s smooth to the touch and blend, with a soft-focused finish, especially on oilier face. TikTok is also quite thrilled about the broad coverage and staying power.
But, dry-skinned ladies are split since mattes on drained skin might be a tragedy. Nevertheless, makeup expert Adeola Gboyega told GLAMOUR that it may work for all skin types if applied strategically. “You can use it as a setting powder on top of a traditional foundation, and just apply it around the T-zone and anywhere else you get a little shiny,” she explains. She also mentions that the texture improves as it melds with the natural oils in your skin. TikToker @parissax, who has dry skin, detailed how she coupled it with loads of nutritious skin prep and Hailey Bieber’s favourite reverse contour technique.
In other news, Gucci Beauty has just released the Éternité de Beauté foundation (a full coverage affair with a luminous and comfortable matte finish), and Rihanna debuted her new Fenty Icon Velvet Liquid Lipstick in the shade, MVP (a bullet-proof matte with megawatt pigment) while performing in front of millions of fans at the Super Bowl.
Chanel upgraded its Rouge Allure Velvet Matte Lip Color this year with a radiant matte version, replete with ultra-fine pearly particles, jojoba oil, and shea butter, to wear like a second skin, leaning into the nat-matte, or natural matte, trend. Moreover, after observing a 10% increase in searches for “matte lipstick” year on year, NARS developed their Powermatte Lipstick in the second half of last year for a smooth, pigmented matte.
Thus, if you want to change up your cosmetic appearance, natural matte is a lovely option…
Main Image:Lizzo/iwantalexx/Instagram
The post The petal soft texture we’re seeing everywhere is called ‘natural matte’ ,Next time dewy appeared first on Entertainment SA - South African Entertainment News, Celebrity and Lifestyle Online Magazine & Entertainment.
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