Music streaming platform Audiomack has unveiled a platform that will connect music artists and their audiences through a series of live shows across Africa.
The platform, Audiomack House, made its debut in Johannesburg last weekend as it featured displays from Uncle Waffles and DBN Gogo.
According to media reports, the company is set to hold more similar events across the African continent, thus bringing together music enthusiasts and some of the most talented artists.
“We are thrilled at the many opportunities that Audiomack House presents,” Audiomack Africa vice president of marketing and brand strategy Charlotte Bwana told Music In Africa.
“As a company, we are dedicated to making premium musical content accessible and we are always seeking new ways to build stronger bonds within Africa’s entertainment communities. By creating immersive live experiences and providing access to musical talents for our subscribers, we hope to foster a deeper connection between fans and artists alike.”
Bwana added that the platform was designed to highlight and celebrate the next generation of emerging talent in South Africa.
Additionally, Audiomack has also hosted its events in Lagos (Nigeria), Dar es Salaam (Tanzania), and Accra (Ghana).
“Audiomack has been able to help a lot of African artists achieve millions of streams globally. We’ve seen billions of global plays for African artists,” he added.
“We also put money in tens of thousands of artists’ pockets via Audiomack’s premium monetisation (AMP) and by allowing artists to withdraw streaming revenue via the creator app.
“Through our partnerships with Afrochella and the Rising Star Challenge initiative we have been able to create a platform for upcoming artists to be discovered.
“We have always had our feet on the ground and are keen to understand the culture. As a platform, we have various ambassadors in 13 different countries who have a pulse on the entertainment industry in their various countries to help us tap into the subculture and identify key opportunities in their respective regions.”
Bwana added that they plan to expand Audiomack House across Africa. “Audiomack House is a platform that we plan on taking to the rest of the continent and, hopefully, other continents too.
“Our Keep the Beat Going campaign, which started off in Nigeria, then Ghana, and now South Africa is an initiative we also plan on continuing for the rest of the year in other regions as well.”
Main Image: Charlotte Bwana/ThisDayLive
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