A$AP Rocky to Redefine Ray-Ban’s Image with His Bold Creative Vision

A$AP Rocky is taking his creativity to new heights as the first-ever Creative Director of Ray-Ban.

With his distinct style and visionary approach, Rocky will lead creative projects that will shape the future of the iconic eyewear brand, blending bold design with cultural influence.

Rocky’s inaugural project, the Blacked Out Collection, is set to drop in April 2025, offering a fresh twist on Ray-Ban’s classic styles.

But his role goes beyond just eyewear. As Creative Director, Rocky will also oversee campaigns, reimagine Ray-Ban’s stores, and infuse the brand with the energy of music, fashion, and the arts.

This new chapter is all about pushing boundaries and bringing a new wave of creativity to Ray-Ban.

Main Image: A$AP Rocky via ComplexStyle

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