HOUSE IT UP TOGETHER WITH SMIRNOFF ICE AND DIAGEO TAKES OVER DURBAN THIS WEEKEND AT MUNIES HOCKEY CLUB

Durban, South Africa – This weekend, House It Up, powered by Smirnoff Ice and DIAGEO, takes over Munies Hockey Club for an unforgettable day-to-night house music experience. 

In partnership with Smirnoff Ice and DIAGEO, House It Up promises a premium house party at scale – bringing together 2,000 music lovers for a carefully curated celebration of sound, culture, and connection. The collaboration ensures elevated bar experiences, seamless service, and a vibrant social atmosphere that matches the energy on stage.

Designed as more than just an event, House It Up transforms Munies Hockey Club into an immersive playground for house music enthusiasts. 

Fans can expect – a powerhouse lineup led by DJ Merlon, alongside Oscar Mbo, Problem Child, Dlala Thukzin, Lemon & Herb, Thandi Draai, LeSoul, Naak, Rosetta D33P, Music Man, Stanky (special house set), Matt Davis & Tim Lewis, Asvnte (Afro house set), Twin Towers and QB DJ; an additional DJ added to the lineup – the winner of the official DJ competition hosted by House It Up in partnership with Smirnoff Ice and DIAGEO; dedicated Smirnoff Ice and DIAGEO bar activations for a premium beverage experience; curated food stalls; and a high-energy atmosphere blending intimate house party vibes with a large-scale production.

From sunset grooves to peak-time energy, House It Up delivers a dynamic musical journey featuring Afro house, deep house, and commercial sounds – all within reach of the fans.

“Music has always been one of Smirnoff’s passion pillars, and House It Up reflects the kind of platform we believe in,” says Ifeoma Agu, Head of Culture, Influencer & Advocacy, Diageo South, West & Central Africa. “We are intentional about partnering with platforms that not only celebrate established talents but also create space for emerging artists to break through. House It Up gives us the opportunity to plug new DJs into credible stages while connecting authentically with Durban’s house music community. It’s about growing the culture, supporting new voices, and showing up where the music lives.”

Highlighting what to expect this weekend, DJ Merlon went on to add – “House It Up is about creating an experience where the music and the people are connected. Our lineup celebrates the diversity of house music, and with the support of Smirnoff Ice and DIAGEO, we’re able to elevate the entire experience and give an opportunity to a rising DJ. From the sound to the bars to the overall atmosphere – Durban is in for something special this weekend.”

The excitement continues to build with tickets moving fast – this weekend’s edition of House It Up is set to be one of Durban’s standout house music moments of the season.

Event Details:

Munies Hockey Club, Durban

28 February 2026,this Saturday!

Limited tickets available at Webtickets and Pick n Pay.

Be sure to follow @houseit_up on social media for the latest updates. 

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