Sportswear Clothing Marketer needed urgently: APPLY NOW
JOB PURPOSE
SPORTSWEAR MARKETER
To develop, communicate, and implement the ideal marketing strategy for the allocated product portfolio considering market intelligence and trends, to ensure optimum positioning, profitability, and growth of the sportswear brand.
To work with internal and external partners and stakeholders to form strategic alliances for maximum market penetration
To plan and drive the implementation of the integrated commercial or marketing plans
Duties & Responsibilities:
FUNCTIONS & RESPONSIBILITIES:
Marketing Strategy & Plan:
To understand assigned markets by analyzing market research, evaluating findings from assessments with local customers and the company itself, and identifying opportunities and risks as required
To decide whether to introduce products into the local market by conducting relevant pre-launch and launch excellence plans, developing commercial /business plan, defining the revenue and pricing model, engaging with internal stakeholders, and presenting recommendation and decision by the deadline
To define and/or revise portfolio/product strategy by gathering the required information, collating, defining strategic approach and priorities and defining marketing plan by the deadline or as required
To define commercial/ marketing plans by identifying tactics and campaign opportunities, selecting, defining budget, and finalizing into a promotional grid within deadline
To build and lead product promotion and brand awareness activities and interventions (commercial advisory boards, product launches, workshops, conferences, user-days, etc.) by evaluating and analyzing market research data (of customer needs, market trends, competitor activities etc.), evaluating product strategies (positioning, pricing, product life cycle strategies etc.) and integrating into the product promotion and brand awareness concept as required
To define the strategic potential revenue per portfolio by developing forecasts and applying market insight and understanding to develop the budget annually
To determine and obtain approval for a financial budget that enables delivery and execution of the strategy and plans for the allocated product portfolio/s by drafting budget, aligning with strategy and plans and presenting for annual approval
Marketing Implementation & Execution:
To monitor tactical implementation and success by tracking delivery against milestones and plan, gathering information on successes and failures, addressing with team members, and implementing relevant corrective actions as required and on an ongoing basis
To resolve implementation and execution issues by identifying, evaluating, implementing corrective action, and managing that the desired outcome is achieved at all times
To manage that Brand integrity is maintained by monitoring all marketing and promotional materials, checking against the Brand Guidelines, and addressing and resolving noncompliance as required
To report by gathering relevant information, collating, and drafting in the required format for submission by the deadline
To lead continuous improvement within the product portfolio by identifying opportunities, implementing solutions, and measuring impact on profitability, efficiency and market impact as required
To manage that all marketing SOPs, Marketing Code of Conduct, and internal processes are adhered to by training and communicating policies and processes, tracking compliance, and addressing noncompliance as required
To support and enable Product managers to deliver on the product life cycle execution by monitoring progress, identifying needs for support, and providing support and guidance as required
Stakeholder Engagement:
To develop and maintain internal, Key Account, KOL, and government-related bodies’ relationships by conducting regular meetings, collaborating with relevant internal stakeholders, and agreeing on mutually beneficial business outcomes always and as required
To drive product portfolio strategies in line with the relevant marketing strategy by actively engaging with key decision-makers, sharing strategies and insights, and influencing as and when required
To maintain role as thought leader and key contact on the marketing strategy, portfolio of products and local strategic and operational situation by maintaining relationships, presenting feedback, gathering insights and learnings, and sharing these as required
Staff Leadership & Management:
To define the staff requirements by reviewing the workload, defining work allocations, and developing job profiles as required
To resource the team by retaining, recruiting, selecting, and appointing staff as required
To induct staff members by managing the development of an induction programme, monitoring performance and supporting the development of new staff members as required
To manage the performance of staff by agreeing performance expectations, building relationships with staff, motivating staff, providing staff with feedback, supporting staff development, addressing areas of non-performance, and implementing corrective action monthly and as required
To develop staff members by consulting with staff to identify learning areas and paths, supporting the development of the staff member, coaching, and mentoring and tracking the impact of learning monthly and as required
To manage the implementation of HR policies and procedures by tracking compliance, identifying areas of concern, and implementing corrective action as required
Desired Experience & Qualification:
REQUIREMENTS:
Qualifications & Experience:
NQF 7/8 in the relevant field (Marketing, Business Management, Medical Sciences or similar)
7-10 years’ experience in SPORTSWEAR RETAIL MARKETING
5-8 years of management experience
Must have knowledge of:
Business Orientation (product & industry, markets, customers, SOPs)
Specific technical/medical/therapeutic knowledge associated with relevant strategic products
Customer Orientation (customer relations skills)
Strategic Marketing and Networking
Presentation and facilitation skills
Financial and business acumen (cost Centre budgeting and management)
High-level networking, influencing, lobbying and negotiation skills
Line Management and Leadership
Recommended Skills & Abilities:
Achieving results
Commercialization
Resource management
Strategic agility
Relationship management
Teamwork and collaboration
Communication (verbal and written)
Inspiring and influencing
Self-management and maturity
Physical requirements:
Ability to travel nationally and internationally
Interested?
Job Types: Full-time, Permanent
Salary: R10,000.00 to R15,000.00 /month
COVID-19 considerations:
INDUCTION ON SAFETY PROCEDURES AND EQUIPPING WITH PPE
Experience:
SPORTSWEAR MERCHANDISING: 5 years (Required)
Education: Diploma (Preferred)
Work Remotely: Yes. Apply Now
Source: ijobs
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