Online fitness company Peloton and music superstar Beyoncé Knowles have inked a multiyear agreement that will see the singer produce exclusive content for Peloton’s fitness classes.
Knowles is the most-requested artist to work out to among Peloton’s 3.6 million members. As part of their deal, the iconic singer will create a number of “themed workout experiences” exclusive to Peloton members.
“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Knowles said in a press release.
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