Expanding on its 2020 ‘Beat the Winter Blues’ virtual music festival, African retailer Game this year plans to expand its support for local artists – brining live music to shoppers in all 9 provinces throughout the month of June.
“South Africa is a nation of music enthusiasts, and our 2020 was incredibly well-received by our consumers as the country grappled with the colder months in the throes of the pandemic. This year, we wanted to continue to support the local music industry through the pandemic and give our customers the joy of live music,” says Katherine Madley, Vice President of Marketing at Game.
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