South African Music Awards (SAMAs) has partnered with the social media platform called, Tik Tok.
The organisers of the awards claimed to have opened an account with the handle @thesamas_, so fans can get updates and other juicy content about the awards.
TikTok Africa Music Operations Manager Yuvir Pillay said: “Our platform has become a channel for music discovery and a launchpad for various artists in South Africa as well as the globe.
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