Almost everything that has to do with interactions and communication has to be done through the digital platforms and the effect of COVID-19 intensified the effect digital has in terms of various ways to be used. The power of social media in the world of marketing is something that is well-known to all those who want to promote their brands and businesses and for good reason too. Billions of people all around the world spend a considerable part of their daily routines on social media, be it for leisure, networking, start-up business, or even just simple entertainment.
The enormous potential this market holds is not lost on brands either, with the whole market lining up to screen their ads to the billions of regular video watchers on the largest social media platforms like Instagram, YouTube, TikTok, Twitter, etc. If you can learn how to harness the power of Video in your Social Media strategy, you can create a successful outreach program that creates a large and loyal customer base that truly feels connected to your brand and helps you carve out a niche for yourself in the ever-competitive market in today’s world.
What is Social Video Marketing?
To understand the potential of Video Marketing on Social Media, we need to understand what Social Video marketing is in the first place. As you should be familiar with, Video marketing is a marketing strategy that involves creating simple and effective video content to engage with a target audience and provide a means of communicating information in a manner that is easy to digest for the consumer.
Social Media Marketing, on the other hand, is essentially a method of marketing where brands engage with their target audience through their established social media pages and ads on various social media platforms. Since Social media is used by so many people in today’s world, it makes for an excellent platform for brands to invest in. However, to capture the attention of an appropriate target audience in such an overcrowded market and communicate the value of your brand can be quite a tedious task. This is where Social Video marketing comes into play.
Social Video is essentially video content that is made for the specific purpose of being promoted and shared on social media platforms. This is the perfect mix of both forms of marketing, as it allows you to leverage the reach of social media by capturing attention through interesting videos. Video marketing is guaranteed to create more engagement among your audience, as it is the type of content that tends to be shared and reshared on social media platforms. The power of moving, visual media over a large wall of text is extremely apparent, more so in a space where people’s attention spans can be quite low.
What Makes Social Video Marketing so Effective?
Creating a high-quality video marketing strategy for your brand can be quite an investment of resources, but what makes this commitment worth undertaking? If the fact that newer and fresher trends and strategies for video marketing emerge every day isn’t testament enough, here are a few numbers to crunch your head over. Visual media has always proven to drive sales and increase brand engagement. For example, take product review videos. Over 70% of people who check out product review videos buy at least one of the products mentioned in the video.
Landing pages that feature Video content on them tend to increase conversion rates by over 80%, and on Social Media specifically, Videos have a 1200% share rate of over images and text combined. The more your content is shared, the more effective it becomes for your brand. It not only helps you reach wider audiences but also helps you engage with them on a much deeper level than anything some text or photos can accomplish. The numbers never lie, and in this case, they tell the story of a strategy that can reap huge benefits to your brand if done correctly.
The post VIDEO CONTENT PROVEN TO DELIVER THE MOST ENGAGEMENT, LET US TELL YOU HOW appeared first on Entertainment SA - South African Entertainment News, Celebrity and Lifestyle Online Magazine & Entertainment.
إرسال تعليق