What a wonderful sight to witness when we see little black women being used for campaigns on worldwide known brands such as Dark & Lovely or other household names in the advertising industry.
“I used to be so excited thinking my hair would turn out like this, all for Aunty to bump my ends,” one Twitter user wrote.
The putrid, chemical odour. The Vaseline around your ears and edges. The incessant urge to itch your scalp. The line ingrained into my brain: “The burning means it’s working.”
These are the collective memories that stick with us, the little Black girls who got relaxers in the pursuit of straight hair. We remember leaning over the sink or tub while our mothers washed it out. We remember making sure we didn’t sweat it out before school picture day. But we also remember seeing little girls like us on the boxes and thinking, “I want that,” coveting their shiny bobs and immaculate ringlets. Those little girls, our original It girls, have now grown up and revealed themselves in a viral Twitter thread:
On Sunday, Twitter user @prettiestluxury wrote: “I remember wanting to be the face of a hair relaxer so bad.” Another Twitter user, @AshTheDonLeon, quoted their tweet that same day, asking, “Where are these girls today? Show yourselves,” and amassed 37.5K retweets. And our favourite cover girls checked in — and delivered. Alexis Davis, 22, was the face of Africa’s Best Kids Organics Hair Softening System as a child. When she revealed her face, she replied, “Heyyyy (the one on the right)” while noting that her sister modelled on the back of the box.
Another child model, Shiyenn Scott, quoted the tweet with, “Hey that’s me lol!” sharing that she was approached with the opportunity to model by an Atlanta photographer. Scott tweeted, “I remember telling my mom often I wanted to be on the cover of the boxes like the other little girls. She made it happen. He saw my passion for modelling and put us thru w Kids Organics.”
Scott tweeted that that was her first shoot and her foray into modelling. Kids Organics was not the only household name, though. Starlets who graced the boxes of brands such as Dark and Lovely, Sofn’free n’ Pretty, Soft & Beautiful, African Pride Dream Kids Olive Miracle, and more, came out of the woodwork.
The post THE LITTLE BLACK GIRLS ADORED ON RELAXER BOXES ARE GOING VIRAL ON TWITTER appeared first on Entertainment SA - South African Entertainment News, Celebrity and Lifestyle Online Magazine & Entertainment.
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