ESPN & NBA Africa unveil multi-year deal for African viewers

Basketball lovers are in for a treat as broadcaster ESPN promises action-packed entertainment on ESPN2.

The American sportscaster has signed a multiyear agreement that will see ESPN2 (DStv 219 and Starsat 249) broadcast a record of more than 180 NBA regular season and Playoff games each season.

This massive partnership will see ESPN televising the entire Conference Finals and Finals, beginning with the 2022-23 NBA season that tipped off last month. 

In a press statement dispatched to Entertainment SA, ESPN said as part of the agreement, ESPN Africa will broadcast all 45 games live in primetime in Africa this season, as part of “NBA Saturdays and NBA Sundays presented by NBA 2K23.”

The NBA Saturdays and Sundays feature games starting as early as 19:00 CAT and the league’s biggest stars. Additionally, ESPN2 will air the NBA Christmas Day games, NBA All-Star, the Play-In Tournament, the weekly magazine show “NBA Action,” the NBA Draft, and the multi-game live look-in programme “NBA 360.”

Additionally, ESPN2 will also televise 30 classic games per season and will continue to deliver marquee U.S.-produced studio programming covering NBA news and updates, including SportsCenter and NBA Today.

The channel will publish original content covering NBA Africa events on the continent, including youth and elite basketball development programming, NBA player and legend appearances, and more on its official website.

“As the home of American sports in Africa, ESPN is committed to showcasing the very best in premier sporting content through a uniquely diversified and exciting portfolio of sporting leagues to audiences across Africa,” said Kyle De Klerk, Director: Sports Commercial and Business, The Walt Disney Company Africa.

“This extended broadcast agreement with NBA Africa expands on this promise, and the exhilarating new programming on offer will give fans across the continent even more opportunity to share in the passion and excellence of this renowned league.”

NBA Africa Senior Director, of Global Media Partnerships Kornelia Semmelink said they want more African viewers to access NBA matches.

“ESPN Africa airing a record number of NBA games and providing more locally-relevant content to our fans underscores the momentum for the NBA in Africa and will help us continue to grow the game across the continent,” said Semmelink.

“Through this expanded collaboration, we will make the excitement of the NBA more accessible to fans in Africa on the devices and platforms they use most, including in primetime.”

“NBA Saturdays and NBA Sundays will be brought to you live by NBA 2K23,” the league’s initiative to schedule weekend games in primetime in Europe, the Middle East, and Africa, will air on ESPN2 and includes:

  • Sunday, 27 November: Four-time NBA champion and 2022 Bill Russell NBA Finals MVP Stephen Curry, four-time NBA All-Star Draymond Green, five-time NBA All-Star Klay Thompson, and the defending NBA champion Golden State Warriors visit three-time NBA All-Star Karl-Anthony Towns, three-time NBA All-Star and Kia NBA Defensive Player of the Year Rudy Gobert (France), 2020-21 Kia NBA All-Rookie First Team member Anthony Edwards and the Minnesota Timberwolves at 22:30.
  • Sunday, 25 December: Four-time NBA champion and Finals MVP LeBron James, 2020 NBA champion and eight-time NBA All-Star Anthony Davis and the Los Angeles Lakers visit 2021-22 Kia All-NBA First Team member Luka Doncić and the Dallas Mavericks at 21:30 on Christmas Day, followed by an NBA Sundays presented by NBA 2K23 rematch in Dallas on 26 February at 22:30.
  • Saturday, 14 January: Six-time NBA All-Star Jimmy Butler, 2020 NBA All-Star Bam Adebayo, 2021-22 Kia NBA Sixth Man of the Year Tyler Herro and the Miami Heat host two-time Kia NBA MVP and 2021 NBA champion Giannis Antetokounmpo, three-time NBA All-Star Khris Middleton, four-time Kia NBA All-Defensive Team member Jrue Holiday and the Milwaukee Bucks at 20:00.
  • Saturday, 28 January: Reigning back-to-back Kia NBA MVP Nikola Jokić and the Denver Nuggets visit five-time NBA All-Star Joel Embiid, 2017-18 Kia NBA MVP and 10-time NBA All-Star James Harden and the 76ers at 22:00 as part of NBA Rivals Week. Embiid and Jokić were the top two 2021-22 Kia NBA MVP finalists, with Jokić winning the award for the second consecutive season.
  • Sunday, 12 February: Three-time NBA All-Star Jayson Tatum, 2021 NBA All-Star Jaylen Brown, 2021-22 Kia NBA Defensive Player of the Year Marcus Smart and the defending Eastern Conference champion Boston Celtics host 2022 NBA All-Star Ja Morant and the Memphis Grizzlies at 21:00.
  • Sunday, 5 March: Curry, Green, Thompson and the Warriors visit Davis, James, and the Lakers at 22:30.
  • Sunday, 9 April: Three-time NBA All-Star Devin Booker, 12-time NBA All-Star Chris Paul, and the Phoenix Suns host George, Leonard, and the Clippers at 21:30.

Main Image: Giannis Antetokounmpo/ESPN

The post ESPN & NBA Africa unveil multi-year deal for African viewers appeared first on Entertainment SA - South African Entertainment News, Celebrity and Lifestyle Online Magazine & Entertainment.



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