Nothing comes close to content creation these days and we have seen many different styles of it or different content being served daily. Even some businesses have seen and used that opportunity to make money or advertise their services and products.
Content curation is an intricate process and the key driver of digital marketing strategy for many businesses that know how to do it right.
Here is the tricky part, doing content for the wrong reasons or not having a strategy at all will feel like a waste of time because you will not be receiving the traction you would have hoped your content would receive. Content creation is a process of sharing third-party content that aligns with the interests and preferences of your target audience to get more traction online.
Content curation can be used in many ways and can yield different results, it basically enables you to cast a wider net and attract the top-of-the-funnel audience in your respective niche. You provide them with relevant and helpful information which in turn boosts your engagement and helps maximize your reach.
The reality is, finding content aligned with your character and worth curating isn’t easy, especially if you’re new to the process for you will tend to move away from the goal without realizing it and the reason might be because you are trying to keep up with what is relevant.
Here are the easy steps that help you decide if the content is worth curating.
Content Curation Explained
Understanding what Content curation is will help you execute it better, it is a complex process that has different implications for diverse use cases. With respect to marketing, content curation refers to the process of gathering relevant information that best represents the interests of your audience.
This is one of the reasons why businesses share curated content via social media with the intended users to boost engagement and maximize the reach with minimum effort.
Importance of Content Curation
What we tend to also forget is the fact that content creation can be time consuming and exhausting Producing quality content at a consistent pace can be exhausting. It’s reported that around 60% of marketers find it really difficult to consistently produce quality content, especially when you are employed and are doing content creation as a side hustle. With that said, you need content to connect with a relevant audience and capture quality leads.
That’s why marketers often use curated content to generate brand awareness and engage their respective audiences. Since the content you share is sourced from a third-party platform, it takes a lot less effort compared to creating and sharing original content day in and day out.
It’s reported that an hour spent on curating content brings small-medium businesses 1.6x more leads compared to an hour spent on creating it.
With over 4.62 billion social media users worldwide and 43% using different platforms to research best-suited solutions, businesses consider social media marketing as a viable growth strategy.
Content curation complements social media marketing and helps you leverage diverse social media platforms to engage your target audience. Without it, just imagine the effort you’d have to put in if you were to share original content only via social media to get the desired traction.
Steps to Find Content Worth Curating
The internet has made it extremely easy to get information on anything worth engaging on and despite all the great things associated with content curation, finding content worth curating is not easy. 95% of your time in the curation process would be spent on trying to find relevant content and the rest on sharing it. So, let’s explore the steps that will help you find content worth curating.
Content facilitates your reach and generates brand awareness so you can attract quality leads that fuel your conversions. So, sharing content not relevant to your niche would just kill the purpose entirely.
Explore Content’s Relevance to Your Niche
Before engaging or creating the final product of content for the curation process, it’s important to know whether or not it’s relevant to your respective niche. For example, if your niche is car accessories then your curated content should be about automobiles.
Validate Information Authenticity
It also important to stay authentic so that you can also stand out from the rest. When curating content, it’s essential that you always validate the authenticity of the information. And the quickest way to do that is by checking the credibility of your source. You should always consider authentic information sources from your respective niche and trusted names in the industry for content curation. However, being a reputable information source and an authority in a respective industry doesn’t make one immune to errors.
Explore Your Audience’s Interests
Knowing your customer or target market’s interest makes it a bit easier to devise excellent marketing strategies that will be able to be of reach to them. It’s the prerequisite to devising efficient marketing strategies. And content curation is no exception. So, before selecting content for curation, it’s essential that you are familiar with the needs and interests of your respective audience.
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