Pop star and entrepreneur, Robyn Fenty, aka Rihanna, is putting in the work to expand expanding her fashion empire as she just dropped a new maternity collection for “moms and mom to be”.
The inclusive and diverse lingerie and loungewear brand owned by Rihanna has released a new collection designed by the singer, and it is featuring three maternity bralette styles, as well as an oversized T-shirt with the words; “Make more babies”.
Rihanna shared with Vogue magazine that Savage X Fenty’s new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys. She also mentioned that her aim was to also remind people that sexiness and confidence can still be felt while being pregnant or after giving birth to their little ones.
The pop star noted: “I want to remind people that you can still channel sexiness and feel-good while being a parent”
Rihanna and her partner ASAP Rocky welcomed their first child, a son named RZA Athelson Mayers in May 2022. The couple are currently expecting baby number two. Rihanna announced her second pregnancy during her Super Bowl LVII halftime performance earlier this year.
Picture: Dennis Leupold
Rihanna has always been known for her fashion and style sense and also that she is a huge risk taker. Even with her first pregnancy the artist has been at the forefront of maternity fashion and redefining what its acceptable for pregnant women.
We’ve seen this with how the Umbrella singer has confidently flaunted her pregnant belly in different styles and silhouettes, in turn facilitating a movement where many pregnant women have followed suite and are now confidently wearing whatever they want.
Main Image: Vogue
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