Beyoncé caused a frenzy among her fans with a mind blowing Instagram post hinting at her much-anticipated haircare brand, Cécred.
In the post, Queen Bey graced her followers with a captivating close-up showcasing her luscious curls, accompanied by the caption, “Hair is sacred. The journey begins on Feb 20th. Visit CECRED.COM.”
The mere mention of the brand and the launch date sent waves of excitement rippling through the beauty community and Beyoncé’s devoted fanbase.
Speculation about Beyoncé’s venture into the haircare space has been rampant for months, especially since she trademarked the name “Cécred” in May 2023.
In a nostalgic reflection, Beyoncé shared insights into her early days, revealing her humble beginnings sweeping hair in her mother’s salon and performing with Destiny’s Child for salon clients. She expressed admiration for the entrepreneurial spirit she witnessed and emphasized the profound connection between hair care and soul nurturing.
Drawing from her experiences, Beyoncé expressed her excitement about continuing her mother’s legacy and eagerly anticipated sharing her creation with the world.
While Beyoncé has dabbled in the beauty industry before, co-founding the fragrance line House of Deréon with her mother in 2010, Cécred marks her solo debut, setting high expectations for a brand that embodies her signature style and values.
Here are some comments from the X streets:
The last time a singer started doing this they stopped singing to usssss though ????
— Khaleesi(@TheDejaKing) February 7, 2024
Main image: Byrdie
The post WATCH: Beyonce releases the trailer to her haircare brand, Cécred appeared first on EntertainmentSA News South Africa.
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