Celebrity Drive celebrated its South African launch in spectacular fashion at the opulent Palace Hotel in Sun City. The star-studded event, #CelebrityDrive2024, brought together a dazzling array of local celebrities to kick off this innovative campaign.
Among the notable attendees were Netflix actor Sandile Mahlangu, reality TV star Mbali Nkosi, Generations actress Manaka Ranaka, TV personality Zenande Mfenyana, renowned musician and hitmaker CICI, Big Brother housemate Liyema Pantsi, football player Linda Mntambo, and musician and actor Nicksoul, who serenaded the guests with tracks from his latest debut album. The evening was made even more special as Gomora actress Nandi Khubone celebrated her birthday.
The primary objective of the Celebrity Drive campaign is to highlight South Africa’s stunning landscapes, reminding both locals and international tourists of the country’s status as a top travel destination. Additionally, the campaign aims to make a significant societal impact by raising funds for various organizations, including orphanages and gender-based organizations, with beneficiaries rotating annually as the event grows.
Sponsored by Subaru, the event began at Subaru headquarters in Edenvale, where celebrities and media received a tour and vehicle briefing. The convoy then journeyed to Hartbeespoort, stopping at Vela Portuguese Restaurant for a delightful meal before arriving at the splendid Sun City Resort. Guests were warmly welcomed by the Sun City concierge and staff and later enjoyed an exquisite dinner at the Plume Restaurant, themed “Elegance in an African Jungle.”
The dinner was supported by sponsors such as Graham Beck Wines and Grant’s Whiskey. Grant’s Whiskey Brand Ambassador, Gift Makoti, provided an educational tasting session, while Subaru representatives shared insights into their support for the drive and pride in being the vehicle partner.
Honor smartphones also made a significant impression, with attendees praising their power and functionality, particularly the impressive camera and design. Honor PR Manager Sihle commented, “Our devices represent another game-changer from Honor, equipped with world-class technology for all South Africans.”
Earlier this year, HONOR unveiled the latest additions to its reliable X Series – the HONOR 90 5G, dubbed the content creator’s dream. It features an impressive 200MP Main Camera with AI Vlog Master, along with a 512GB large storage and 5000mAh battery. The HONOR 90 5G combines groundbreaking hardware and software to empower the always-on generation to capture their everyday adventures in outstanding detail and share these great vibes with their community. The HONOR 90 is available for R14,999.
On Day 2, guests were treated to massages at the Royal Spa within the Palace Hotel, enjoying the luxurious ambiance and refreshments provided by Michelle by Kayn sparkling wine. After the spa treatments, the group bid farewell to Sun City and returned to Johannesburg, stopping for an incredible lunch experience at Tempo Luxury.
The event concluded with a delightful surprise for the guests: goodie bags filled with treats such as Sally Williams nougat, Vialli caps, and other premium items.
Celebrity Drive’s South African launch not only celebrated the country’s beautiful landscapes but also set the stage for a campaign that promises to make a meaningful impact on society.
Main Image: Supplied
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