Fashion lovers, beware! Proudly South African is back on the style scene with a bang, relaunching the highly anticipated Local Fashion Police campaign. Now in its fourth year, this consumer-powered initiative has teamed up with FNB to champion the homegrown talent fuelling South Africa’s Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) industries. This dynamic collaboration is more than just a showcase of style—it’s a movement designed to create jobs, boost the economy, and spotlight the local value chain.
Get ready for the thrill ride of Local Fashion Police 2024, where fashion and detective work collide! This year’s theme is a daring homage to investigative storytelling, bringing a whole new twist to South Africa’s fashion scene. Expect a fresh lineup of style authorities who are ready to make their verdicts and crown the boldest local fashion supporters.
Meet the judges on the prowl: Orapeleng Module of OM Style Avenue, Jessica Jane Molebatsi of Molebatsi, Ole Ledimo from House of Ole, and Mzukisi Mbane from Imprint ZA. These trendsetting titans are out to spot fashion-forward citizens guilty of backing local designers. Once they’ve locked onto their targets, a select few will be crowned the 2024 Local Fashion Lovers & Supporters—a title that comes with serious bragging rights.
The judges aren’t just style icons; they’re innovators and champions of South Africa’s creative industries. Each brings a distinct flair and a deep well of expertise, ensuring that this year’s competition celebrates not only the best in local fashion but also pushes the creative envelope. They aim to inspire consumers to think twice before spending their hard-earned cash on imported fashion, showing just how impactful supporting local can be.
Happy MaKhumalo Ngidi, the ever-enthusiastic Chief Marketing Officer of Proudly SA, couldn’t be more excited about the campaign’s return: “This initiative is more than just a fun competition—it’s about driving our localisation agenda and encouraging consumers to make conscious decisions when it comes to their fashion choices. We’re proud to create platforms like the Local Fashion Police, which empower our industries and facilitate direct engagement between brands and their consumers.”
But don’t be fooled—this campaign is not just about crowning fashion’s finest. It’s a strategic effort to uplift the R-CTFL sector, a crucial player in South Africa’s economic landscape that has long battled for recognition amidst the lure of cheaper, imported fashion. By spotlighting the best local designers and encouraging consumers to invest in their creations, the Local Fashion Police is on a mission to ignite the growth of this important industry.
For the first time, FNB has joined the fold, bringing with it the muscle to elevate local fashion even further. Andiswa Bata, CEO of FNB Business, highlights the significance of backing small and medium-sized businesses, particularly in the fashion sector: “SMEs are the backbone of our economy, and their success is key to driving sustainable economic growth. We’re proud to partner with Proudly SA to support these businesses and help them flourish.”
So how can you get involved? Fashion-forward consumers are invited to flaunt their locally designed threads on social media, posting photos and videos showcasing their style and the origins of their outfits. Be sure to use the campaign’s official hashtags to enter the competition! The best-dressed fashionistas stand a chance to win a whopping R40,000 worth of fashion from one of the esteemed judges’ collections. But here’s the twist—the prize money goes directly to the designer, ensuring that the campaign truly supports local businesses while winners strut their stuff in custom-made outfits.
This year’s competition will also feature a thrilling investigative element, as the judges evaluate participants on their originality, craftsmanship, and design prowess. It’s not just about looking good—it’s about making a statement and supporting local talent. And it all culminates in a showstopping fashion finale, where winners will take to the runway in jaw-dropping designs by the country’s top talent.
Local Fashion Police 2024 is set to be a landmark event in the South African fashion calendar, celebrating the incredible talent within our borders and reminding everyone of the power of choosing local.
Main Image: Just Trimmings
The post Fashion Under Investigation: The Return of Proudly South African’s Local Fashion Police appeared first on EntertainmentSA News South Africa.
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