Kendrick Lamar has once again shocked the music world by unexpectedly dropping a new track on his Instagram titled “Watch the Party Die.” The five-minute lyrical masterpiece has fans and critics buzzing, not just for its raw delivery but for the eyebrow-raising references sprinkled throughout.
In true Kendrick fashion, the song doesn’t hold back. He name-drops Christian rapper Lecrae, collaborates with jazz maestro Terrace Martin, and seems to fire shots at DJ Akademiks. “The radio personality pushing propaganda for salary / Let me know when they turn up as a casualty,” Kendrick raps, potentially pointing fingers at the controversial DJ who has been in the crosshairs of several hip-hop debates.
But that’s just the start. The song also reignites whispers of his long-standing tension with Drake. Kendrick’s line, “Just walked that man down, that’ll do everyone a solid / It’s love but tough love, sometimes you gotta result in violence,” has drama written all over it. Could this mean the truce between the two titans of rap isn’t as strong as we thought? To fuel speculation, the cover art for the track features a pair of beat-up sneakers, which fans are interpreting as a jab at Drake’s “Push Ups” cover, where he famously mocked Kendrick’s shoe size.
This surprise release comes hot on the heels of Kendrick’s massive 2023 single, “Not Like Us,” which had the entire world listening in. The track debuted at No. 1 on the Billboard Hot 100 and dominated charts like Hot Rap Songs, Hot R&B/Hip-Hop Songs, and Streaming Songs. It even landed at No. 2 on Billboard’s Song of the Summer chart, solidifying Kendrick’s status as a chart-topping heavyweight.
— HotNewHipHop (@HotNewHipHop) September 12, 2024
KENDRICK LAMAR JUST DROPPED A NEW SONG
The “Watch the Party Die” drop follows the announcement that Lamar will be headlining the 2025 Apple Music Super Bowl LIX Halftime Show. This marks his second Super Bowl appearance, after his memorable cameo in Dr. Dre’s 2022 all-star line-up with Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
“Rap music is still the most impactful genre to date,” Kendrick said in a statement about his upcoming halftime gig. “And I’ll be there to remind the world why. They got the right one.”
Main Image: Rolling Stone
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