In the vibrant, ever-evolving landscape of South African fashion, few brands have managed to create a cultural impact as profound as Skhanda World. Founded by the iconic Ntokozo Mdludli, better known as K.O. and Tsholofelo “Tsholo” Moremedi , Skhanda World began as a sub-genre of hip-hop, a sound that redefined the South African music scene in 2014. What started as Skhanda Republic—a nod to K.O.’s debut album—has since evolved into a lifestyle brand that encapsulates the bold, unapologetic spirit of a new generation.
Skhanda World in collaboration with Studio88 has released its latest fashion collection including for the first time a kiddies’ range; a celebration of individuality and creativity, under the banner “Make Your Mark.” This isn’t just another collection, it’s a call to action. It’s an invitation for the fashion-forward to step into their true selves, to embrace the extraordinary, and to make a statement that resonates beyond the runway.
The collection debuted yesterday at an exclusive fashion show that was attended by celebs, influencers and industry tastemakers and is available now exclusively at Studio88 stores nationwide, online at https://ift.tt/rqF3jBp and at the SWave (Skhanda World Avenue) stand-alone store in Rosebank, Johannesburg; the collection promises to make waves in the South African fashion scene.
“We’re incredibly proud of the partnership we’ve built with Studio88. It’s been a beautiful, fruitful collaboration that has allowed us to bring our vision for Skhanda World to life in ways we never imagined. This collection is testament to the synergy between our brands over the years, blending our creative energy with Studio88’s unparalleled reach and influence in the fashion industry,“ express K.O and Tsholo, Skhanda World founders.
They add: “We can’t wait for everyone to see this collection. This is truly an inclusive collection for the whole family and our best work to date.
“Working with Skhanda World on this latest collection has been an exhilarating experience. The brand’s bold vision and dedication to pushing creative boundaries have allowed us to explore new design territories and truly innovate. I’m thrilled to see how this partnership has materialised into a collection that I believe will resonate deeply with South Africans from all walks of life,” shares Miné Gouws, Fashion Designer and Merchandiser at Studio88.
Inspired by the vibrancy of street art, the collection is a kaleidoscope of electrifying colours, textures, and patterns that ignite the senses and spark creativity. From oversized T-shirts to Fjord Blue corduroy shorts, each piece is a testament to the brand’s commitment to pushing the boundaries of style while staying true to its roots. The lightweight jackets, emblazoned with the iconic SW flower panels, and the versatile all-over embroidered black T-shirt, are standout pieces that effortlessly blend functionality with flair.
The thoughtful design doesn’t stop at aesthetics. Each garment in the collection is crafted with the wearer in mind, incorporating multifunctional elements like removable strings and reversible designs that adapt to the dynamic lifestyles of Skhanda World’s audience. This approach reflects the brand’s ethos: fashion should not only make a statement but also seamlessly integrate into the everyday lives of those who wear it.
This season, Skhanda World’s commitment to inclusivity is more evident than ever. The collection features gender-fluid designs, encouraging everyone to explore their unique style without the constraints of traditional gender norms. It’s a bold move that places Skhanda World at the forefront of the fashion industry’s shift towards more inclusive, diverse, and representative fashion.
With the continued growth of Skhanda World, the brand’s vision remains clear: to create a world where fashion is a form of self-expression, where every piece of clothing tells a story, and where every wearer is encouraged to make their mark. This new collection, with its innovative design elements and vibrant aesthetic, sets the stage for what’s to come—a future where Skhanda World continues to challenge the status quo and redefine what it means to be fashion-forward.
As Skhanda World celebrates the ten-year anniversary of K.O.’s debut solo album, the brand is not just looking back at its journey but also forward to a future filled with endless possibilities. Whether it’s through the introduction of a new kids’ range or the expansion into more stores, Skhanda World is here to stay, and it’s ready to make an impressionable mark on the world of fashion.
Main Image: Skhanda World
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