Mall of Africa has reaffirmed itself as the ultimate destination for beauty retail in South Africa. Known for delivering a world-class shopping experience with 300 stores, the centre offers a carefully curated selection of top local and international brands. Now the centre has taken its dedication to beauty even further, with a unique focus on providing the most sought-after cosmetics, hair, body, fragrance and skincare brands from across the globe.
A Beauty Powerhouse of Global and Local Brands
Luxury Beauty and Fragrance Stores
At the forefront of the beauty retail experience, ARC is renowned for its outstanding customer service and vibrant atmosphere. As a “Rabane” store, ARC at Mall of Africa distinguishes itself with exclusive access to cherished brands such as Huda Beauty, Anastasia Beverly Hills (ABH), Maison Margiela Replica, Loewe, and Atkinson. Additionally, the store’s expertise in fragrance and artistry-driven makeup makes it a standout choice for beauty lovers.
Specialty Hair Care and Wigs
Mall of Africa is home to leading hair stockists such as Hair City, offering Johannesburg’s most extensive collection of wigs, complemented by free unlimited fittings. Hair Majesty adds a touch of opulence with its flagship Palace store, providing premium-quality wigs, expert installations, bespoke treatments, and limited-edition styles unavailable online.
Innovative Beauty Concepts
The mall offers South Africa’s first Beauty on TAPP flagship store, where customers can explore a wide selection of skincare and hair care products, including the coveted Pastry skincare line and an exclusive range of Korean beauty items.
Indulgent Skincare and Body Treatments
Renowned for their high standards and personal touch, Sorbet and Sorbet Dry Bar offers an array of advanced skin treatments, including microneedling, chemical peels, and red light therapy. The salon also specialises in waxing with corrective treatments, permanent hair removal options, and provides beauty services such as threading, lash extensions and brow lamination.
For those seeking artisanal skincare, SKINS offers a unique, curated selection of beauty brands from around the world, accompanied by personalised consultations with Skins Experts. Visitors are encouraged to browse leisurely, enjoying a glass of champagne or coffee while discovering sustainable and innovative beauty products.
Ambiance and Exclusive Retail Experiences
LUSH, known for its distinct store ambiance and top-tier customer service, has introduced a new concept at Mall of Africa. Its unique focus on hair care and engagement with local shoppers through the “Local Lushies” Instagram page makes this store a truly unique destination with a dedicated following of enthusiasts who are kept abreast of the brand’s unique innovations.
The Body Shop provides a trusted selection of skincare products along with expert guidance to help customers build personalised routines. Clicks stands out as the go-to pharmacy store for international skincare brands like Ren, La Roche-Posay, and CeraVe, offering unmatched product variety and knowledgeable beauty therapists on-site. Meanwhile, Dermalogica draws on decades of expertise to deliver customized skincare solutions designed to promote lifelong skin health.
Woolworths enhances the retail offering with its beauty section, which combines local and international bestsellers, with its own W Beauty line. Known for being 100% vegan and cruelty-free, the W Beauty range has earned Woolworths widespread acclaim for its commitment to sustainability and ethical practices.
Supporting Beauty Enthusiasts Through Creative Collaborations
In addition to its extraordinary selection of beauty, hair, and body care offerings, Mall of Africa has partnered with prominent social media content creators to help shoppers navigate the dynamic world of beauty. These personalities, who are collectively being dubbed the “Mall of Africa Beauty Squad” include Thameenah Saint, Dr Karishma Ramdev, Lungile Thabethe, and Nabeela Jamal (Belle Artistry), who will be sharing their expertise to guide and inspire shoppers on their beauty journeys, on their social platforms in the coming months.
With its exceptional portfolio of brands and innovative collaborations, Mall of Africa has solidified its position as the premiere destination for beauty retail in South Africa. Whether exploring exclusive fragrances, indulging in expert beauty treatments, or discovering new skincare routines, visitors are guaranteed an experience that is luxurious and rewarding.
Main Image: Supplied
The post Mall of Africa Officially South Africa’s Premiere Beauty Retail Destination appeared first on EntertainmentSA News South Africa.
Post a Comment