In a game-changing move, Federal Express Corporation (“FedEx”), the world’s leading express transportation giant, has stepped onto the cricket field as the Principal Sponsor and Official Logistics Partner for the Joburg Super Kings (JSK) in South Africa and the Chennai Super Kings (CSK) in India. The announcement, unveiled in a star-studded event, sets the stage for an exciting collaboration that will span the SA20 and Indian Premier League (IPL) seasons starting in 2025.
The big reveal took place at an event graced by a power-packed lineup of executives, including Richard Smith, Chief Operating Officer (International) and Chief Executive Officer (Airline) at FedEx, Kami Viswanathan, President of FedEx MEISA (Middle East, Indian Subcontinent, and Africa), KS Viswanathan, CEO of Chennai Super Kings, and Ankit Baldi, COO of Chennai Super Kings. The partnership promises to be a dynamic blend of sports and logistics expertise, uniting two titans in their respective fields.
“Sports transcend borders, uniting communities through passion, resilience, and shared experiences,” said Richard Smith. “This collaboration reflects our dedication to energizing growth and prosperity for businesses and people across the globe.”
The iconic FedEx logo will now feature prominently on the back of the Super Kings’ jerseys, symbolizing a shared commitment to performance and reliability. But this partnership goes beyond branding. Leveraging its global logistics network and cutting-edge digital tools, FedEx will handle the seamless transportation of team kits, match equipment, and official materials across continents—from India to Johannesburg and beyond.
More than just a sponsorship, this partnership opens up unique opportunities for FedEx to engage with players, fans, and communities, underscoring its mission to connect global audiences through the unifying spirit of cricket.
“Cricket thrives on teamwork, performance, and the ability to inspire,” said Kami Viswanathan. “Our collaboration with the Super Kings mirrors this drive for excellence and growth, aligning with our focus on delivering transformative solutions that power success. Together, we celebrate a legacy of achieving new milestones, both on the field and in the world of trade and commerce.”
Chennai Super Kings CEO KS Viswanathan added, “We are thrilled to partner with FedEx. This collaboration reflects our shared values of excellence, reliability, and commitment to delivering the best for our fans. With FedEx’s innovation and global reach, we aim to take the Super Kings’ legacy to unprecedented heights. Together, we hope to deliver unforgettable moments both on and off the field.”
FedEx has long been a champion of global sports, using its logistics prowess to ensure smooth operations for teams, organizers, and fans alike. By partnering with the Super Kings, FedEx strengthens its connection to high-profile sports, blending the electrifying energy of cricket with its hallmark values of trust and innovation.
Main Image: Supplied
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