January 16th marked what would have been the 46th birthday of R&B legend Aaliyah. To honour her legacy, Mattel Creations unveiled a limited-edition Aaliyah Barbie Doll, priced at $55 (around R1,020).
While the tribute left fans excited, it also stirred waves of frustration as the doll sold out within a couple of hours, leaving many empty-handed. Anticipation for the release was sky-high, with fans eagerly counting down the days since the doll’s announcement in December 2024.
Through Instagram, Mattel revealed that the Barbie Music Series Aaliyah Doll would capture the essence of the late singer’s iconic style and personality, a heartfelt nod to her undeniable influence on music and fashion. Yet, the overwhelming demand proved too much for the supply.
As the clock struck release hour, Aaliyah enthusiasts rushed to the Mattel Creations website, hoping to secure a piece of pop culture history. Unfortunately, many were met with disappointment. “Not the Aaliyah Barbie already sold out on their website! Let’s get that restock going @Mattel!” one frustrated fan shared on X (formerly Twitter). Another lamented, “I literally had it in my cart about to check out smh. HER POWER!!! But seriously… it just goes to show how in-demand she still is.”
The sell-out kicked off a flood of reactions online, ranging from amazement at Aaliyah’s enduring impact to outright exasperation. “It’s upsetting, but honestly, it was bound to happen. Aaliyah’s legacy is as strong as ever,” one admirer reflected. Meanwhile, others questioned the extent of the sell-out. “Did it sell out worldwide or just in certain regions?” one fan asked.
Mattel has yet to address the restock enquiries, though fans haven’t held back in voicing their desires. “Aaliyah’s legacy deserves this. Please restock the Barbie doll, Mattel!” another user urged. Whether or not Mattel heeds the calls remains to be seen, but one thing is clear: Aaliyah’s influence continues to resonate deeply.
Aaliyah, who tragically passed away in a plane crash in 2001, left an amazing mark on music, fashion, and culture.
The release of her Barbie doll serves as a fitting tribute to a star whose light continues to shine brightly, even decades later. For now, fans will hold onto hope for a restock, longing to own a piece of history that celebrates an icon whose legacy remains as timeless as ever.
Main Image: WWD
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