Carling Black Label (CBL) officially kicked off its FIFA Club World Cup campaign with a high-energy media launch event on May 27 — bringing together football royalty, media, and fans under one roof to celebrate Mamelodi Sundowns’ historic journey to the global stage.
The event was hosted by Andile Ncube, who guided guests through an afternoon of football culture, bold announcements, and interactive fan moments — all in true Carling style.
In attendance were key figures from the Mamelodi Sundowns Football Club, including Chairman Tlhopie Motsepe, Senior Coach Steve Komphela, and club legends Hlompho Kekana and Sibusiso Vilakazi.
The presence of die-hard Sundowns fans added extra passion and energy, perfectly capturing the spirit of the campaign: unity, belief, and champion mentality.
At the heart of Carling Black Label’s campaign is the return of its popular Score Predictor platform, designed to reward fans for their passion and game insight. Originally launched in 2022, the platform is back with a global focus and even greater stakes.
Supporters can submit their match predictions at www.carlingpredictor.com or by dialling *120*660#, standing a chance to win a share of over R1 million in prizes — including airtime, merchandise, and an exclusive experience to watch the Club World Cup champions live at their next home fixture.
“Carling Black Label has always been more than a beer — it’s a Champion Beer for Champions,” said Kerryn Greenleaf, Brand Director at Carling Black Label. “This year, Score Predictor isn’t just about results — it’s about turning insight into celebration. As Mamelodi Sundowns represent Africa, fans can now be part of that journey, game by game.”
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