JC Le Roux, South Africa’s original home of sparkling wine, took centre stage as the lead sponsor of the Johannesburg Cap Classique, Champagne & Bubbles Festival held on May 24 and 25 at the prestigious Inanda Polo Club in Sandton.
Proudly rooted in Stellenbosch, the iconic brand brought its hallmark elegance and celebratory spirit to the forefront, offering festivalgoers an immersive experience that blended tradition, innovation, and joyful indulgence.
With their flagship Scintilla Cap Classique front and centre, JC Le Roux turned their stand into a full-on celebration station. Guests were greeted with sentiment-inspired ribbons to toast whatever they were celebrating—wins, changes, or just showing up.
From there, things only got fizzier. Visitors enjoyed personalised tastings led by expert pourers, learning the art of the perfect pour (tilt that glass, don’t touch the bowl!). Add some floral photo lounges, a Sparkle Mirror that captured slow-mo magic, and dancers twirling like bubbles
“JC Le Roux champions sparkling wine in every form, from elegant rituals to vibrant experiences,” said Siphokazi Solani, BTL Brand & Events Executive – Wines Category at Heineken Beverages South Africa.
“Our immersive showcase was designed to turn every moment into both a memory and a celebration.”
Adding visual flair, JC Le Roux’s Sparkle Mirror installation offered guests the chance to capture slow-motion videos in a luminous, music-enhanced space.
A floral-themed photo lounge provided a chic spot for relaxed sipping and snapping with friends, aligning perfectly with this year’s festival theme: Sophisticated Floral Chic.
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