With just over two months until the world’s finest soccer federations battle it out for the 2022 FIFA World Cup in Qatar anticipation is rising to a fever pitch, and Nike (NYSE:NKE +1.21%) is adding fuel to the footy fire with the reveal of their home and away federation jerseys for the World Cup’s latest installment. The Swoosh is representing 13 countries in total — the USA, England, France, Poland, Qatar, Portugal, Saudi Arabia, Netherlands, Canada, Croatia, Australia, South Korea and Brazil — and each design celebrates the rich football culture of its home country.
Highlights include the USA’s away jerseys, which make use of an ice dye-inspired pattern, the jaguar-inspired details on each of Brazil’s kits, the diagonal details on Portugal’s uniforms (inspired by how footballers will wrap a flag diagonally around their bodies after a victory) and the updated checkerboard pattern that can be seen on Croatia’s kits. All 26 jerseys use a seamless knit, perfected through 4D modeling, that provides precise ventilation and reinforcement, and feature Nike’s advanced Dri-FIT ADV technology.
A lifestyle element is at play as well, with casual apparel like hoodies, sweatpants and T-shirts inspired by each country’s kits set to release. Between the jerseys and the lifestyle apparel, more than 75% of the collection is made with 100% recycled polyester, making for the most eco-friendly soccer apparel offering from Nike to date.
“Our new team collections represent the latest example of how we serve athletes with pinnacle product innovation from Pitch to Street,” said Scott Dixon, the VP of global men’s football at Nike. “With 5 billion fans across the globe, no other sport brings people together more than football. That’s why we’re committed to bringing our best to the world’s biggest stage—and everywhere else—and building the most joyful, brilliant Nike football community ever.”
Expect the home and away jerseys for most of the federations to release exclusively to Nike members today, September 15. A more general release of the full collection will go down on September 21.
Looking for more of that new new from Nike? Get the scoop on the Air Max Scorpion, a shoe that’s ushering in a new age of Air cushioning.
Check out some of the kits and how fans reacted to them below:
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