Imagine being invited to an exclusive, experiential event where you can indulge in the finest culinary creations, all made with one of the most beloved ingredients: bread.
This was exactly the experience delivered by SASKO, the renowned bread brand, when they treated top food journalists, influencers, culinary experts, and of course, Entertainment SA’s coolest team to a curated harvest table brunch featuring their signature Bettererest nibbles and dishes.
The event was a feast for the senses, hosted by award-winning cookbook author Neo Nontsho, and complemented by the talents of renowned chef Zola Nene, who created exquisite gourmet-inspired dishes from the Bettererest Loaf Ever.
Guests were not only treated to exceptional food but also introduced to the softer, tastier version of SASKO’s most loved white and brown bread—the Bettererest Loaf Ever.
SASKO, with its deep-rooted history in care, quality, and innovation, has always been on a relentless quest for excellence. This commitment is embodied in the introduction of the Bettererest Loaf Ever, an elevated version of its classic white and brown loaves.
It’s not just about tweaking a recipe; it’s about mastery, precision, and a continual pursuit of improvement. The result? A loaf that redefines expectations—softer, fluffier, and with a more refined taste.
At the launch event, Nomsa Khanyile, Marketing Director at SASKO, shared insights into the meticulous process behind the Bettererest Loaf Ever. “At SASKO, we believe that people who care make things better,” she said.
“Our farmers, millers, bakers, and drivers are relentless in their pursuit of improvement and perfection. They’ve worked tirelessly to refine every aspect of our bread, ensuring that every loaf is softer, tastier, and simply betterer than before.”
The launch of the Bettererest Loaf Ever was complemented by a national TV campaign, which debuted on January 6, 2025.
Images: Supplied
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