Peloton signs deal with Beyoncé to produce exclusive fitness content

Peloton signs deal with Beyoncé to produce exclusive fitness content

Online fitness company Peloton and music superstar Beyoncé Knowles have inked a multiyear agreement that will see the singer produce exclusive content for Peloton’s fitness classes.

 

Knowles is the most-requested artist to work out to among Peloton’s 3.6 million members. As part of their deal, the iconic singer will create a number of “themed workout experiences” exclusive to Peloton members.

“I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way,” Knowles said in a press release.

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